The Making of a Maker Program
The challenge: Create an incentive program and marketing campaign targeted to office supply dealers that drives sales of Strathmore and Mohawk BriteHue papers through the Paper-i merchant channel utilizing an existing visual identity that was originally designed by Hybrid Design to target printers and graphic designers for Mohawk Fine Papers.
No sweat, right?
Over the better half of the last six months, Smith & Co. Creative designed and developed the marketing strategy and incentive program for Paper-i's Mohawk Maker campaign. This included designing a launch kit box, a program overview, Strathmore sample packs, web ads, a PowerPoint presentation, posters and several giveaways (pens & pencils) that were added to existing pieces (paper swatchbooks and the Mohawk Maker Quarterly publication) to create the final program.