Marketing Strategy, Design & Creative Consulting


Direct yet conceptual. Provocative and engaging. Design & marketing for all of our favorite clients. 


Tracy Smith,


With an intuitive design sense and attention to detail, Tracy Smith has worked with large, well-established brands as well as small, fledgling start-ups focusing her practice on multidisciplinary marketing, branding design and development. Tracy launched her career in the commercial advertising industry in New York City before moving to Upstate New York to spend more than a decade working for the global fine paper company, Mohawk Fine Papers. In 2012, she left everything behind to launch her own branding, design and marketing firm, Smith & Co. Creative. Her client list includes Mercedes-Benz, Bristol Myers Squibb, Abbott Laboratories, YMCA, DoubleTree by Hilton, Pinhole Pro, Hotel North Woods, Ampersand Resort & Boat Club, Prestige Hospitality and many more...

While paying clients are always a wonderful thing, Tracy is also passionate about volunteering her time and talents for a wide variety of non-profit organizations who's missions match her passions. She is particularly passionate about organizations in arts, design and culture as well as those who's top priority is the care, education and enrichment of children - both locally and around the world. In the rare event these two missions come together in one organization, she often finds she can't say "no".