On the shores of Lower Saranac Lake in New York, Ampersand Bay is a resort nestled within the 6.1 million acre Adirondack park. We helped them completely rehaul their brand identity with a modern update to their old, beloved heron logo to make them relevant to a new generation of travelers.
What we did:
Brand Identity/Logo, Stationery System, Print, Website Design, Advertising, Social Media Assets, Interior Design, On-Property Signage
Website: