SMITH & CO. CREATIVE
Marketing Strategy, Design & Creative Consulting

Ampersand Bay

On the shores of Lower Saranac Lake in New York, Ampersand Bay is a resort nestled within the 6.1 million acre Adirondack park. We helped them completely rehaul their brand identity with a modern update to their old, beloved heron logo to make them relevant to a new generation of travelers. 

What we did:

Brand Identity/Logo, Stationery System, Print, Website Design, Advertising, Social Media Assets, Interior Design, On-Property Signage

Website:

ampersandbay.com

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