Tracy Smith,
Principal
With an intuitive design sense and attention to detail, Tracy Smith has over twenty-five years of global marketing experience working with large, well-established brands as well as small, fledgling start-ups focusing her practice on branding design and development. Tracy launched her career in the commercial advertising industry in New York City before moving to upstate New York to spend more than a decade working for the global fine paper company, Mohawk Fine Papers. In 2012, she launched her own branding, design and marketing firm, Smith & Co. Creative. Her client list includes Mercedes-Benz, Bristol Myers Squibb, Abbott Laboratories, Sara Lee, YMCA, DoubleTree by Hilton, Marriott Tribute Portfolio, Choice Hotels, Hotel North Woods Lake Placid, Adirondack North Country Sports Council and many more...
Tracy is also passionate about volunteering her time and talents for a wide variety of non-profit organizations who's missions match her passions. She is particularly passionate about organizations in arts, design and culture as well as those who's top priority is the care, education and enrichment of children - both locally and around the world. As part of her mission to support the arts, Tracy is honored to sit as co-president of the Lake Placid Center for the Arts Board of Directors.